[Sunday Telegraph Business page B3 - 25.3.12.]
GE, the US power and industrial conglomerate, is to open its first British bank in the biggest launch into the UK banking sector since the financial crisis. The new internet bank - to be called GE Capital Direct - will aim to attract billions of pounds of savings in its first year of trading. It wants to increase the size of its £10 billion-plus UK corporate loan book. The launch amounts to a declaration of intent on high street incumbents such as Lloyds Banking Group and Santander plus relative newcomers including Virgin Money and Metro Bank, with GE expected to offer keener interest rates to long-term savers due to the strength and size of its balance sheet.